We redesigned and rebuilt a clean new site for LibertyBootCo.com that's a shopping site for the public, and a business-to-business ordering tool for Liberty retailers.
When retailers click on the spinning cowboy at the bottom, and login, the site turns into boot ordering site, only for them. Retailers can order boot runs of each style and can choose to either place their deposit with a credit card, or generate a purchase order to be paid separately. The site also helps Liberty to track and manage the boot ordering process entirely.
Liberty Boot Co. makes some of the best boots in the world. So the direction here was to emphasize the luxury rock and roll side of the brand.
We shot the banner images that introduce the boots one the home page, in the lounge of a NYC speakeasy and outside in the Meatpacking District. That mirror behind the boots in the first image above is an antique French mirror that's at the back of the bar. We cleared off all the bottles to get that shot. And these images set the whole tone for the site and we essentially designed the rest around them.
We also shot some of the product shots, including the boots shown in the last slide.